Most business communication involves making requests or giving orders. But because few people in business are trained as writers, their messages are often obscured by technical information, legal terms, jargon and filler.

Effective communication commands attention and respect, fulfills a need, conveys a clear meaning, and gives adequate time for response. It should be understandable under almost any conditions. Plain language shows respect for readers; it helps them make quick and confident decisions.

The people you want to reach are busy. Like highway drivers, they are already distracted. To connect with them, you need messages that are as direct as road signs. That’s where we can help.